Use Case — Letting Agents

Tenant reports a repair at 7pm.
It's booked before the office opens.

Maintenance dispatched to your contractors, tenants told it is in hand, landlords kept informed — by SMS, from your agency's own UK number.

Start Free — 10 SMS Credits See how it works

No credit card required  ·  £199/mo + from 10p per text (160 chars), ex VAT  ·  ICO registered ZC164080

Landlords leave over slow maintenance, not over bad tenants

A repair reported at seven in the evening sits until nine the next morning, then becomes three phone calls: the contractor who does not pick up, the tenant chasing, and the landlord asking why nobody told them. None of that is difficult work. It is just work that has to happen faster than office hours allow.

PipeIQ gives your agency a dedicated UK mobile number and a shared inbox. The job goes out to the contractor by text, the tenant gets told it is booked, and the whole thread sits against the property — so the next person to pick it up can see what happened without asking.

What this looks like day to day

Maintenance dispatch
Job out, contractor replies
Text the trades who cover that postcode and take the first one who says yes.
Tenant updates
"It's booked for Thursday"
The message that stops the chasing call. One line, sent the moment the job is accepted.
Renewals
Six weeks out, not six days
A text at the right moment turns a renewal conversation into a reply instead of a void.
Rent and access
Reminders that get read
Access arrangements and reminders land on the phone the tenant actually carries.

What lands on the phone

Harding Lettings ✓ Opt-out included
Hi Priya — your heating repair is booked for Thursday between 9 and 12. Someone will need to be in. Reply if that doesn't work. Reply STOP to opt out. — Harding Lettings
Hi Tom — job at 14 Elm Court, no hot water, tenant home Thursday am. Can you take it? Reply Y or N. Reply STOP to opt out. — Harding Lettings
Sent from your agency's dedicated UK number · Reply STOP handled automatically

Every message sent through PipeIQ includes an opt-out. Opted-out numbers are locked automatically — your team never has to manage this by hand.

Can letting agents text tenants, landlords and contractors?

Service messages about a live tenancy — a repair, an access time, a renewal date — are not marketing at all, so the marketing rules are not the issue. Where you go beyond that into promotion, PECR Regulation 22(3) soft opt-in applies and four conditions must be met.

⚠ The four conditions for lawful soft opt-in (PECR Reg 22(3))
  1. Number collected during an enquiry, tenancy or negotiation. The tenant, landlord or contractor gave you the number in the course of dealing with you — not bought in.
  2. Promotional messages are about similar services. You can promote your own lettings and property services. You cannot use a tenant list to market something unrelated under soft opt-in.
  3. Opt-out offered at the point of collection. On the application form, the tenancy paperwork or the contractor sign-up, there must be a clear way to decline marketing texts.
  4. Opt-out on every promotional message. "Reply STOP to opt out" on every marketing text. Genuine service messages about a live tenancy are a separate category.

PipeIQ appends opt-out instructions and locks opted-out contacts automatically. Deciding which of your messages are service and which are marketing is a judgement your agency makes — if in doubt, treat it as marketing and include the opt-out.

This page describes how the platform works and summarises the relevant rules in plain terms. It is not legal advice, and responsibility for your lawful basis rests with you as data controller.

Everything the team needs — nothing they don't

Published, flat, and not hidden behind a demo

One monthly platform fee, then you pay per text sent. No per-seat charges, no volume tiers, no long lock-in. We publish our price. All prices exclude VAT.

£199/mo
Platform fee — your own dedicated UK mobile number, unlimited contacts and users
10p
From, per text of 160 characters — no minimum volume, credits never expire
Free to start
10 SMS credits on a shared number, no card required — see it work before you pay
Example: 400 tenancies, 3 messages each per month
£319/mo total (£199 platform + £120 SMS)
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It isn't built for an industry — it's built for the moment you need an answer and email is too slow to bother with.

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