Terms of Service
1. Parties
These Terms govern your use of the PipeIQ platform ("Service") provided by TradeBoost AI Ltd ("we", "us", "our"), trading as PipeIQ, registered in England and Wales (Company No. 17227850). Registered office address: see Companies House (No. 17227850). ICO registration: ZC164080. "You" means the agency or individual signing up for the Service.
2. Service Description
PipeIQ is a software-as-a-service SMS campaign management platform designed for UK marketing agencies. The Service allows you to upload contact lists, compose and schedule SMS campaigns, and manage replies via a dedicated UK mobile number.
3. Subscription and Payment
- The monthly subscription fee is £199 per calendar month, billed in advance.
- SMS messages are charged at 10p per text sent (standard rate), deducted from your credit balance. Volume credit packs may be available at a reduced per-text rate — pricing is as published on the Billing page within the platform at the time of purchase. One text is up to 160 characters. Messages longer than this are transmitted by the mobile networks as multiple texts and are charged accordingly — a 300-character message is charged as 2 texts. Messages containing emoji or certain non-standard characters (such as curly quotes and dashes) are limited to 70 characters per text by the networks' character encoding. The campaign builder displays the exact number of texts and credits a message will use before you send it.
- There is no setup fee.
- You may cancel at any time. Cancellation takes effect at the end of the current billing period. No refunds are issued for partial months. PipeIQ is a B2B service — statutory consumer cooling-off rights under the Consumer Contracts Regulations 2013 do not apply as you are subscribing as a business.
- We reserve the right to change pricing with 30 days' written notice.
4. How to Cancel
To cancel your PipeIQ subscription, send an email to hello@pipeiq.co.uk with the subject line "Cancel my PipeIQ account" and include your agency name and registered email address.
We will confirm your cancellation by email within 1 business day. Your account will remain active until the end of the current billing period — no credits or partial-month refunds are issued. Your data will be held securely for 30 days post-cancellation, then permanently deleted in line with our data retention policy and the signed Article 28 DPA.
There are no cancellation fees, no exit penalties, and no minimum contract term.
5. Acceptable Use
You agree to use the Service only for lawful purposes. In particular, you must:
- Comply with the Privacy and Electronic Communications Regulations 2003 (PECR) and UK GDPR at all times.
- Only send SMS messages to contacts who have given valid prior consent (B2C), or where the soft opt-in exemption under PECR Reg 22 applies (prior customer relationship, similar products/services, clear opt-out offered at time of data collection and in every message). Legitimate interest is not a valid basis for electronic marketing under PECR.
- Include a clear opt-out mechanism (e.g. "Reply STOP") in every campaign message.
- Not send unsolicited commercial messages, spam, or any content that is unlawful, offensive, or misleading.
- Not use the Service to contact individuals on the Telephone Preference Service (TPS) register for B2C marketing without valid consent.
You are solely responsible for the content of messages sent and for maintaining the legal basis to contact your recipients. We are a data processor acting on your instructions as data controller.
6. Prohibited Content
You must not use the Service to send messages relating to: illegal goods or services, financial scams, adult content, harassment, or any content prohibited under UK law.
7. Dedicated Numbers
Each client you manage within your PipeIQ account is assigned a dedicated UK mobile number, provisioned via Twilio. Numbers are allocated per client (not per agency account) so that each client maintains an isolated sending reputation. Number provisioning is completed within 1 business day of client creation; you will be notified in the platform when a number is ready. Upon cancellation or client deletion, numbers will be released and cannot be guaranteed for reactivation.
8. Service Availability
We aim for high availability but do not guarantee uninterrupted access. We are not liable for any loss resulting from planned or unplanned downtime.
9. Limitation of Liability
To the maximum extent permitted by law, our total liability to you for any claim arising under these Terms shall not exceed the fees paid by you in the three months preceding the claim. We are not liable for indirect, consequential, or loss-of-profit damages.
10. Termination and Fair Use
We may suspend or terminate your account immediately if you breach these Terms, in particular the acceptable use obligations in clause 5. No refund will be issued on termination for breach.
PipeIQ also reserves the right to suspend accounts where send volumes or sending patterns are inconsistent with legitimate commercial use, or risk the deliverability, reputation, or regulatory compliance standing of the platform's shared infrastructure — even where no specific breach of clause 5 has occurred. We may impose rate limits or require account verification at any time in such circumstances.
11. Twilio Acceptable Use
The Platform uses Twilio to deliver SMS messages. By using PipeIQ, you agree to comply with Twilio's Acceptable Use Policy (twilio.com/en-us/legal/aup). Any violation of Twilio's AUP that results in suspension of services is the responsibility of the agency and does not entitle the agency to a refund.
12. Governing Law
These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
13. Changes to These Terms
We may update these Terms from time to time. We will notify you by email at least 30 days before material changes take effect. Continued use of the Service after that date constitutes acceptance.
14. Contact
Questions about these Terms: hello@pipeiq.co.uk