Your trade counter is the densest list of working tradespeople in the town. Stock, collections, offers and introductions — by text, from your branch's own number.
No credit card required · £199/mo + from 10p per text (160 chars), ex VAT · ICO registered ZC164080
A merchant's account list is a genuine asset that mostly sits idle. The contractor at the counter needs a second fix electrician by Thursday. Two aisles over is somebody who does exactly that and is quiet next week. Neither knows about the other, and the only thing connecting them is you.
PipeIQ gives your branch a dedicated UK number and a way to use that list: stock in, collection ready, this month's deal, and introductions between the trades on your own account book. Replies come back to a shared inbox the counter team can see.
Every message sent through PipeIQ includes an opt-out. Opted-out numbers are locked automatically — your team never has to manage this by hand.
Corporate subscribers — limited companies and LLPs — sit outside PECR's SMS marketing restriction, but most tradespeople are sole traders or partnerships, who are protected in the same way as individuals. The safe operating rule is to treat every number as protected and rely on PECR Regulation 22(3) soft opt-in, which needs four conditions.
On referrals, one extra point: passing a contractor's number to another account holder is sharing personal data. Ask first — a reply saying yes is a record of that consent, which is why the referral message above asks rather than assumes.
This page describes how the platform works and summarises the relevant rules in plain terms. It is not legal advice, and responsibility for your lawful basis rests with you as data controller.
One monthly platform fee, then you pay per text sent. No per-seat charges, no volume tiers, no long lock-in. We publish our price. All prices exclude VAT.
It isn't built for an industry — it's built for the moment you need an answer and email is too slow to bother with.