Use Case — Estate Agents

Keep buyers and tenants in the loop.
Close more. Chase less.

Viewing reminders, offer updates and new listing alerts — sent automatically by SMS from your agency's dedicated number.

Start Free — 10 SMS Credits See how it works

No credit card required  ·  £199/mo flat + from 10p per text (160 chars)  ·  ICO registered ZC164080

Your applicants go cold between viewings — because no-one follows up fast enough

In a competitive market, speed of communication is the difference between a buyer who stays loyal and one who calls the agent down the road. Most estate agency teams are stretched across valuations, listings, and compliance. Sending follow-up texts to every applicant, every day, isn't realistic — unless it's automated.

PipeIQ gives your agency a dedicated UK mobile number for each client branch, with a shared inbox your team can manage together. Upload your contacts, set up your messages, and let the platform do the follow-up.

What estate agents use PipeIQ for

Viewings
Viewing reminders
Reduce no-shows with an automatic reminder the day before. Confirmation reply optional.
Sales
Offer updates
Notify buyers and sellers the moment an offer comes in or is accepted — no waiting on hold.
New Listings
Hot list alerts
Alert registered applicants when a property matching their criteria comes to market.
Lettings
Renewal reminders
Prompt tenants 60 days before lease end to confirm renewal or give notice — before they go to a portal.
Pipeline
Offer follow-up
Chase outstanding offers or update buyers on competing interest — automated, not awkward.
Post-Sale
Completion updates
Notify buyers and sellers on exchange and completion day. A small touch that generates referrals.

What your applicants receive

Sunrise Estate Agents ✓ Opt-out included
Hi James, just a reminder your viewing at 12 Maple Close is tomorrow at 11am. See you there! Reply STOP to opt out. — Sunrise Estates
Great news — your offer on 7 Oak Road has been accepted! We'll be in touch shortly to discuss next steps. Reply STOP to opt out. — Sunrise Estates
Sent from your agency's dedicated UK number · Reply STOP handled automatically

Every message sent through PipeIQ includes a Reply STOP opt-out. Opted-out numbers are flagged automatically — your team never has to manage this manually.

Can estate agents legally text their applicants?

Yes — under PECR Regulation 22(3), the soft opt-in rule allows you to send marketing texts to people who have enquired about your properties, without requiring explicit prior consent, provided four conditions are met.

⚠ The four conditions for lawful soft opt-in (PECR Reg 22(3))
  1. Number collected during an enquiry or negotiation. The contact must have given you their number while actively enquiring about a property — not purchased from a list or provided in another context.
  2. SMS is about similar services. You can only send texts about your own property services — viewings, listings, offers, renewals. You cannot cross-sell unrelated products under soft opt-in.
  3. Opt-out offered at the point of collection. When you take the person's number — at a viewing registration, on an enquiry form, or verbally — you must give them a clear, simple way to opt out of future texts at that moment.
  4. Opt-out included on every subsequent message. Every text you send must include a way to stop receiving messages — "Reply STOP to opt out" satisfies this requirement.

PipeIQ automatically appends opt-out instructions to every message and flags opted-out contacts so they are never messaged again. The opt-out opportunity at the point of collection is your responsibility — we recommend including it on viewing registration forms and verbal enquiries.

Everything your team needs — nothing they don't

Your CRM probably doesn't do bulk SMS — and now it definitely doesn't

Estate agent software is built for properties and compliance. SMS outreach is an afterthought — or it's gone entirely.

PipeIQ isn't a replacement for your CRM. It's the SMS layer your CRM never had.

Simple, predictable pricing for agencies

One flat monthly fee covers your platform and all your contacts. You pay per SMS sent — no per-seat fees, no volume tiers, no 24-month lock-in. We publish our price. No demo required.

£199/mo
Platform fee — covers unlimited contacts, unlimited users, dedicated UK number
10p
Per text of 160 chars — no minimum volume, no expiry on credits
14 days
Free trial — full platform access, no credit card required to start
Example: 200 applicants, 2 texts each per month
£239/mo total (£199 platform + £40 SMS)
Start Free Trial →

Same platform, different moment

It isn't built for an industry — it's built for the moment you need an answer and email is too slow to bother with.

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