Use Case — Lead Generation

Stop exporting CSVs.
Route leads to tradespeople the moment they land.

Stop exporting CSVs. Route leads to tradespeople the moment they land.

The Problem

Lead gen platforms lose half their value in the handoff

The average tradesperson responds to a lead within 4–6 hours. The homeowner already called three competitors. Your platform takes the blame for poor conversion — even though your leads were qualified. The gap isn't lead quality, it's speed-to-contact. Manual CSV exports, email notifications nobody opens, and portal logins tradespeople forget about are killing your product's reputation.

How PipeIQ Solves It

Instant SMS dispatch from your lead form, no portal login required

Zero-latency routing: POST to our API when a lead submits — tradespeople get an SMS within seconds, not hours.
No app, no login: Tradespeople reply directly by SMS. Your platform captures the response without them visiting a dashboard.
Segment by trade type: Route boiler enquiries to gas engineers, joinery requests to carpenters — all in the same API call.
Reply tracking: Know who responded, when, and what they said. Pass outcomes back to your own CRM via webhook.

Real, Delivered SMS Example

What the contact received — for real

pipeiq.co.uk ✓ Delivered

"Hi Sarah, thanks for requesting a quote for a bathroom refit via QuoteMatch. A vetted local tradesperson will call you within the hour."

Sent 07 Aug 2026, 16:46 BST · Confirmed delivered · Reply STOP to opt out

A message, sent and delivered live on the platform. TPS-screened before every send. ICO registered: ZC164080.

One API Call

POST a lead. PipeIQ does the rest.

POST https://api.pipeiq.co.uk/v1/dispatch POST

{
  "api_key": "pk_live_••••••••",
  "campaign_ref": "lead-gen-boiler",
  "lead": {
    "first_name": "Sarah",
    "postcode": "SW1A 1AA",
    "job_type": "boiler_repair",
    "urgency": "same_day",
    "lead_value": 85
  },
  "recipients": [
    { "name": "Mike Heating Ltd", "mobile": "+447700900001" },
    { "name": "ProBoiler UK", "mobile": "+447700900002" }
  ],
  "message": "New boiler repair lead in SW1 — Sarah needs same-day help. Reply YES to claim."
}

Results

What partner platforms see within 30 days

11%

Average tradesperson reply rate to dispatched leads via SMS

340+

Leads routed per month per partner on entry-level plan

Manual steps required — fully automated from form submit to SMS delivery