Use Case — Price Comparison

High-intent users who don't convert.
Pass them to PipeIQ — monetise the exit.

High-intent users who don't convert. Pass them to PipeIQ — monetise the exit.

The Problem

Price comparison sites convert 2–5% of visitors — the rest leave with nothing

A homeowner searches for a boiler installer, gets three quotes, and leaves without booking. You spent money acquiring that visitor and earned nothing. Exit-intent popups and retargeting ads have low conversion and high friction. The user was ready to act — just not ready to commit to a quote. There's an uncaptured revenue moment in that gap, and currently you're leaving it completely blank.

How PipeIQ Solves It

On exit intent, offer to connect the user with a local tradesperson directly — earn a referral fee

Exit-intent trigger: When a user abandons the comparison results, a lightweight overlay asks "Want a local tradesperson to call you?" — one click, one field, done.
Instant SMS dispatch: User details POST to PipeIQ. Tradespeople in the user's area receive an SMS alert within seconds — while the user's intent is still hot.
Revenue per referral: Earn a fee for every validated connection. No conversion on your end required — the monetisation happens at the referral level.
Zero UX disruption: The widget is embedded, lightweight, and opt-in. No redirects, no new tabs, no friction to your existing comparison funnel.

Real, Delivered SMS Example

What the contact received — for real

pipeiq.co.uk ✓ Delivered

"Hi Emma, CompareTrades has matched your roofing enquiry with a local roofer. They will call you today to arrange a quote."

Sent 07 Aug 2026, 16:46 BST · Confirmed delivered · Reply STOP to opt out

A message, sent and delivered live on the platform. TPS-screened before every send. ICO registered: ZC164080.

One API Call

User exits. PipeIQ routes them to a local tradesperson in seconds.

POST https://api.pipeiq.co.uk/v1/dispatch POST

{
  "api_key": "pk_live_••••••••",
  "campaign_ref": "price-comparison-exit",
  "lead": {
    "first_name": "David",
    "postcode": "CF10 1NS",
    "job_category": "boiler_installation",
    "intent_score": 87,
    "source": "exit_intent_widget"
  },
  "radius_miles": 6,
  "message": "Hot lead: David in CF10 comparing boiler quotes. Opted in for direct contact. Reply YES."
}

Results

What price comparison partners see within 30 days

Average tradesperson reply rate on exit-intent referrals from comparison sites

450+

Monetised exit events per month on a mid-traffic comparison portal

Changes to your existing comparison funnel — widget is non-intrusive and additive