Use Case — News Portals

Turn readers into revenue.
Monetise emergency trade searches instantly.

Turn readers into revenue. Monetise emergency trade searches instantly.

The Problem

Local news portals drive millions of high-intent searches — and earn nothing from them

A reader searches "emergency plumber Manchester" on your portal. They read the article, leave, and call a plumber from Google. You generated intent but captured zero revenue. Ads pay fractions of a penny. Affiliate directories are slow and generic. There's no native way for a content publisher to monetise the moment a reader needs urgent trade help.

How PipeIQ Solves It

Embed a referral widget — earn a fee every time a tradesperson is contacted

Revenue per referral: Pass reader details to PipeIQ at the point of intent — earn a fee for every validated lead routed to a tradesperson network.
Geo-matched dispatch: Reader's postcode routes automatically to tradespeople within a configurable radius. No manual matching.
No friction for readers: Single-field form ("Enter your postcode") — PipeIQ handles the rest via SMS to local tradespeople.
Real-time webhook: Know when a tradesperson claims the lead so your portal can display a "You're being contacted" confirmation.

Real, Delivered SMS Example

What the contact received — for real

pipeiq.co.uk ✓ Delivered

"Hi James, you asked the Leeds Gazette for an emergency electrician. We have passed your details to a local electrician who will call you shortly."

Sent 07 Aug 2026, 16:46 BST · Confirmed delivered · Reply STOP to opt out

A message, sent and delivered live on the platform. TPS-screened before every send. ICO registered: ZC164080.

One API Call

Reader submits postcode. Tradespeople get an SMS in seconds.

POST https://api.pipeiq.co.uk/v1/dispatch POST

{
  "api_key": "pk_live_••••••••",
  "campaign_ref": "news-portal-emergency",
  "lead": {
    "first_name": "Reader",
    "postcode": "M1 1AE",
    "trade_type": "plumber",
    "urgency": "emergency",
    "source_url": "manchestereveningnews.co.uk/plumber"
  },
  "radius_miles": 5,
  "message": "Emergency plumber needed in M1 — reader via MEN portal. Reply YES to be connected."
}

Results

What news portals see within 30 days

Average tradesperson claim rate on emergency portal referrals

500+

Referrals routed monthly from a mid-size regional portal

Editorial changes needed — embed the widget, connect the API, done